Table Of Content
- TikTok Turned a 9-Month World Cruise Into a Reality Show
- Controversial TikToker No Longer On Board Ultimate World Cruise
- More Must-Reads From TIME
- The 82 best gifts to buy for the lush woman in your life in 2024
- stabbed, one hit in head with a bottle on party boat in Brooklyn
- Not all passengers set out to become influencers
“Watching Marc Sebastian on the 9month royal cruise’s updates in the morning like it’s the paper,” one X user posted. “Generally, not a fan of reality shows … but wow am I riveted by Marc Sebastian’s TikToks aboard the Ultimate World Cruise,” said another. He’s also amassed a massive community of readers, quadrupling Atria’s TikTok following with the publicity he’s generated.
TikTok Turned a 9-Month World Cruise Into a Reality Show
Sebastian has even given out his cabin room number in some of the online arguments, encouraging people to bring their concerns to him in person. Lastly, he was shocked to find out that cruise ships fill their pools with seawater. However, it is quite common for ships to source pool water from the ocean through a process called reverse osmosis, which allows cruise lines to make their own fresh water at sea, which is safe for swimming and consumption. But the marketing stunt has, at the very least, brought the publisher quantifiable visibility. According to TikTok, the #atriabooks hashtag received 98,000 global views between December 12 and January 15, and #thelastone has received 4.8 million views since the Serenade left port. “We publish books for people who read many books a year, and people who read one book a year,” an Atria representative told PW in a statement.
Controversial TikToker No Longer On Board Ultimate World Cruise
First, and not surprisingly, the TikToker learned it was taboo to talk about the ill-fated Titanic at sea. Marc Sebastian explained that when he compared the length of Serenade of the Seas to that of Titanic during lunch, utensils dropped, waiters gasped, and the room went awkwardly silent. The TikToker posted that he was back on land on January 24, 2024, when the ship was docked in La Serena, Chile. As of January 26, Serenade of the Seas had sailed on to Peru, and will next be heading to Ecuador and Puerto Rico.
More Must-Reads From TIME
It was his idea to go on a cruise ship, sponsored by a book company, when he's not much of a cruiser or a reader, and bring in viewers and engagement through some good old fashion gossiping. A strategy he masterminded, sold to Atria, and successfully executed—his cruise ship videos have garnered over 47 million views so far. Soon after Royal Caribbean’s Serenade of the Seas set sail, on December 10, for a nine-month “ultimate world cruise” that will visit 65 countries and all seven continents, a large swath of TikTok users became obsessed with its voyage—and what drama might unfold onboard.
Marc and the passengers on the World Cruise are currently travelling through the treacherous waters of the Drake Passage which takes them between South America’s Cape Horn, Chile, Argentina and the South Shetland Islands as they head towards Antarctica. “I’ve been [living on a ship] for the last 12 years of my life,” Christine said in the video. Marc has also been going live, discussing the drama with TikToker users in detail. If I was on this cruise, you better believe I’d be there with a glass of savvy b at all times.
The 82 best gifts to buy for the lush woman in your life in 2024
But many passengers say that even if people stop watching, creators on the cruise will still enjoy using their TikToks as a digital scrapbook of their vacation of a lifetime. He set sail on the Royal Caribbean cruise on Dec. 10 for one leg lasting 18 nights. Atria Books sponsored his trip after he mentioned wanting to experience the cruise on his Tiktok. His videos covering the trip have racked up over 600,000 views each on average, with some clips totaling over 2 million. Marc posted a video joking about wanting someone to send him on the cruise to stir up drama and get the “real tea” but then a brand actually said “let’s do it”. Atria Books, a publishing company, sent Marc onboard for 18 days to Antarctica and the Drakes Passage with a stack of books to create what would ultimately become the world’s first real time interactive sponsored brand trip/campaign.
stabbed, one hit in head with a bottle on party boat in Brooklyn
TikToker got hired to go on a 9-month-long cruise to find out gossip - Business Insider
TikToker got hired to go on a 9-month-long cruise to find out gossip.
Posted: Mon, 08 Jan 2024 08:00:00 GMT [source]
They include the accounts of more than two dozen fast-emerging "cruise influencers" on board, as well as a growing handful of content creators across the U.S. and U.K. Who are cross-referencing, synthesizing and analyzing their videos in posts of their own. The viral nature of the nine-month world cruise has gained comparisons to the popularity of Bama Rush, the annual event where young women rushing sororities at the University of Alabama show off their daily outfits online, or the infamous Fyre Festival. The Ultimate World Cruise is a nine-month-long cruise that embarked on on Dec. 10 and is visiting all seven continents across 274 nights.
"I have to be honest. It’s difficult to shoot with him"
Interest in the book has jumped significantly, a spokesperson from Atria said, leading to even more hype for the author’s upcoming summer release. Sebastian says he didn’t make any money from the videos he posted on the ship. While he got a budget to book his travel to and from the ship and for his time on the ship, he didn’t monetize any of the 40 videos he posted on the boat, which accumulated over 55 million views. He's not a part of TikTok's Creativity Program Beta and says he didn’t want to monetize the videos because he feels that TikTok doesn’t push monetized videos in the same way they push non-monetized videos. The platform recommends videos to users based on several factors, including looking at their interests and interactions with others. He's kept a captive audience for two and a half weeks, in a media ecosystem that typically eats up and spits out passing fascinations of the public in 72 hours or less.
Meet the 9-Month Cruise's Star Villain or Hero, Depending on Who You Ask - Thrillist
Meet the 9-Month Cruise's Star Villain or Hero, Depending on Who You Ask.
Posted: Fri, 19 Jan 2024 08:00:00 GMT [source]
He claims that everywhere you go, there’s music playing at all times which truthfully sounds like my own personal hellscape. “Apparently it seemed far-fetched to some that a Black woman (and family) could be a guest on the once-in-a-lifetime experience,” she wrote alongside the TikTok video below. I didn’t,” Sebastian said in a new clip posted Monday which showed him reciting a “list of things I’ve learned about cruising” in his room.
The TikToker also spoke on how he felt the wardrobe space was too small to fit nine months' worth of clothes, adding to his list of disappointments. However, his trip would last 18 nights rather than the full nine-month marathon. The 'never-before-offered' Ultimate World Cruise by Royal Caribbean set off for its 274-night journey around the globe on December 10, 2023, with a return date of September 10, 2024. On his sixth day on the cruise, Marc took us on a room tour of his $8,500 USD ocean room view. While many of the other tours had been fairly positive, Marc was pretty upfront.
As soon as Marc Sebastian, a 33-year-old content creator, heard about Royal Caribbean’s nine-month Ultimate World Cruise, which departed in January to travel the world, he knew he had to get on the ship. The TikTok star—who recently disembarked Royal Caribbean’s Ultimate World Cruise after an 18-day stint on its nine-month global tour—is about to answer a question about the experience when our interview is stopped by Whoopi Goldberg.
Every day, a new person posts videos from the ship or makes videos about what they saw someone else post. Rather than all-out brawls filmed from every conceivable angle, the rise of #CruiseTok has had the unexpected result of creating a floating collab house for creators onboard. TikTokers have hosted their own meetings, done collaborative TikTok Lives, and featured each other in their videos. And that doesn’t just include people who started on the cruise from the very beginning. After Sebastian’s viral video begging to be on the cruise, publishing company Atria Books funded an 18-day stay on the boat, during which Sebastian promised to get the tea on the “characters” onboard, promote Atria’s upcoming release, and paint himself as the reality show villain. Instead, while on the ship, Sebastian found himself teaching the newfound TikTokers how to keep their following going — and instead pivoted his drama content to exposing problems he had with the onboard amenities and the cruise industry at large.
They posted highlight reels of their excursions at ports throughout the Caribbean and South America, the first of hundreds of stops on their nine-month journey around all seven continents. Their videos flooded TikTok almost immediately, captivating viewers at home. He said he had interviewed Adita Larson, a fellow passenger on the cruise who has been thoroughly documenting her time aboard, including incidents such as flooding. "We hope seeing Marc, who is not normally a reader, pick up a book in real time, will inspire others to start reading too," they said.
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